The ‘Raise your Standards’ Campaign ran on static and large format full motion digital poster sites across major UK cities in Summer 2018. At the same time Russian Standard’s brand activation created the Mule Market, an on site lounge bar serving the Russian Mule at several UK festivals.
Russian Standard sales volumes increased in 2017 by 3% to 3.4 mlllion 9l cases and the brand has risen to 16th place among the world’s best-selling vodka brands (Drinks International). Russian Standard is now available in 80 countries. It is the 2nd biggest vodka brand in the UK and Israel, no.3 in Germany and no.4 in France.