The ‘Raise your Standards’ Campaign for Russian Standard Original, ran on static and large format full motion digital poster sites across major UK cities in Summer 2018. At the same time Russian Standard’s brand activation created the Mule Market, an on site lounge bar serving the Russian Mule at several UK festivals.
To celebrate the launch of new packaging for Russian Standard Platinum we also created an international print and poster campaign for Russian Standards highest quality vodka. The dynamic image celebrates the introduction of an elegant new bottle design with glittering smoky glass, unique metallic silkscreen and beautiful monograms that decorate the bottle.
Russian Standard sales volumes increased in 2017 by 3% to 3.4 mlllion 9l cases and the brand has risen to 16th place among the world’s best-selling vodka brands (Drinks International). Russian Standard is now available in 80 countries. It is the 2nd biggest vodka brand in the UK and Israel, no.3 in Germany and no.4 in France.