For over 30 years Luke has been an award-winning graphic designer, writer/art director and creative director in the UK and Australia. He has a wealth of experience creating and managing integrated global and domestic communications campaigns across a diverse range of goods and services. As well as creating powerful stories and famous personalities for some of the worlds best known brands, he's also created new brands and business for many of his clients clients and even a few of his own. In 2004 he set up My Agency to create a truly integrated strategic and creative company to offer a smarter, faster and more cost effective way to create, launch, revive, reposition and grow brands. In 2011 he helped create and launch in partnership a retail stationery chain called Blott which grew to 15 stores in the UK and was sold in 2015. Previously Luke was Executive Creative Director of McCann Erickson London growing the agency from #9 to #3 in UK creative rankings and to #2 in billings. Luke’s ‘Tomcat’ campaign for Bacardi Breezer was Marketing Week’s Campaign of the Year and secured McCann’s position as Agency of the Year. Luke’s work for Bacardi and Air Canada also helped McCann’s win M&M Magazine’s ‘European Agency of the Year’ an unprecedented 3 years in a row.