These days we think nothing of receiving bank statements on our phones or texts from parcel companies about a delivery. Infracast is the company that makes this happen. They are the ‘magic’ sitting between the client (e.g. Lloyds Bank, Yodel etc.) and the network operator (e.g. O2). The challenge facing Infracast is a complex route to market where they are sometimes engaged by the channel (O2) and sometimes by the corporate client. They also face a dizzying array of decision makers – CFOs, CTOs, compliance, product managers, marketing managers, procurement officers etc. So Infracast sent My Agency a text asking us to develop a new corporate positioning and communications platform for them.
Infracast’s technology is rock solid, but what really sets them apart is their people. They are amazing at solving complex problems for clients in the most frictionless way possible. This helped us define Infracast’s promise and commitment: We Deliver. Our insight was that all the company's clients have a common need – they need to 100% trust that Infracast’s team and technology will deliver. That the right person will receive right messages at the right time, every time, securely. Ultimately they entrust their reputations to Infracast. As well as the communications theme, My Agency has developed a strong visual identity, sales messaging, marketing collateral, responsive website (currently under construction) and developed names for Infracast's suite of technologies. My Agency has helped Infracast transition from being a white label tech company to a branded service company providing bespoke one to one messaging. A transition that, in turn, will deliver new and exciting commercial opportunities.