Roust-owned premium vodka brand Russian Standard has launched a £2.5 million marketing campaign to boost its visibility ahead of summer in the UK.
Called Raise Your Standards, the campaign created by London agency My Agency features advertising across major train stations, shopping malls, and digital roadside screens in London, Manchester and Glasgow.
The brand will also target the UK’s summer festival season with its drinks personalisation experience at Latitude, Kendall Calling and Blue Dot festivals.
To help consumers celebrate the 2018 FIFA World Cup, Russian Standard Vodka will launch an in-store promotion called Raise Your Game across Tesco, Sainsbury’s, Asda and Morrisons.
Russian Standard Vodka is crafted using water of glacial origin from Lake Ladoga and wheat from the Russian Steppes and is distilled at the brand’s distillery in Saint Petersburg.