Caesars Entertainment UK has appointed My Agency as their strategic and creative partner for The Casino at the Empire. My Agency helped develop and launch The Casino at The Empire in 2007 for London Clubs International. The company was acquired by Caesars Entertainment in 2008.
Sarah Sculpher, Group Marketing Director (EMEA) for Caesars Entertainment said, “When it first launched, The Casino at The Empire really brought something new to the UK market with its focus on a more varied entertainment offer. My Agency’s ‘Touch of Vegas in the heart of London’ was right at the heart of it with. As we look to build on its phenomenal success, My Agency was the obvious agency to partner with.”
Nick Wright, My Agency’s Strategic Partner said, “We were really proud of our work for The Empire at the Casino and we’re thrilled to have been invited to create the 2.0 version of the brand.”