The entrepreneurs Boris Ivanovich and Dana Tobak approached us with their new business proposition. To create an ISP that offers residential customers 1GBps connectivity. The fastest available speed currently is Virgin Media's up-to-100Mbps cable service. Their challenge to My Agency was to find a name for the company and product to describe the product.
Our solution Hyperoptic a new level of speed in the category.
The launch is getting good press and we are we are now helping Boris and Dana achieve Hyperoptic growth by developing the marketing communications.