Not our words but the words of the influential Into Mobile industry blog.
OK, might as well let them tell the whole story.
"Telefonica, the world’s 3rd largest operator behind China Mobile and Vodafone and who is also more commonly known as O2 in the UK, recently launched a developer platform called BlueVia that’s just about the most innovative thing I’ve seen come out of the backwards telecommunications market since ringback tones. What BlueVia enables is for developers to write either applications or mobile websites and let them tie into APIs ranging from billing to user profiling and even customer usage patterns. They’re charging nothing for developers to use said APIs and the revenue breakdown for what you end up taking home is 70% if your application is hosted in their own App Store, 70% of subscription fees if your app uses recurring billing, 20% of incoming SMS fees, and 10% of outgoing SMS fees."
My Agency has been slaving over this platform for the last 18 months and we're thrilled that it is now living in the real world, if only in closed Beta for the moment. We have been at the heart of the development of the business proposition, brand, design and user experience working in lock step with the Telefonica team. The product will go open in the Spring.