Advertising Agencies are supposed to hate own label. And why not as after all they do their best to kill brands. But we love own label so much we've created our own.
Blott is a new retail brand that designs and sells exciting and exclusive ranges of everyday stationery and related items. Blott is an interactive celebration of wonderfully designed product for the young and not so young who want to make their market on the world through creative imagination, personalisation and self-expression. The products are the perfect marriage of function and form.
My Agency has developed the brand name, brand identity, product range designs, designs of individual products, the presentation of the brand in store as well as creating all marketing programmes. My Agency is a major shareholder working with a success retail entrepreneur and shop design company.
Blott will open three shops in 2011.
Today, we have signed the lease on the first of those for a site in Royal Tunbridge Wells. It opens towards the end of March. A transactional website will go live at this time as well.
Now that our big secret is out, we'll be keeping you update on progress!