The CBS Long Copy Challenge is an annual competition for the advertising industry to submit a long copy advert of 50 to 200 words, to be displayed on a 48 sheet poster in the London Underground. There are two categories, commercial or a non-profit so some of our creatives, James Crosby, Will Cottam and Jason Scott set themselves the challenge of creating a poster for our client the Royal Parks Foundation.
The Royal Parks Foundation work on the up-keep, preservation and conservation of the 8 Royal parks, so the team came up with several concepts to create awareness for the Foundation and the sterling work they do keeping the parks so beautiful and enjoyable for Londoners.
Out of the thousands of entries one of the My Agency entries has made it through to the list of final nominees and will be featured at Oxford Circus station. The striking poster compares the life of a commuter with that of a Squirrel and asks who is really better off. Fingers crossed for Jason, Will and James.