Posted by James Easterbrook
The other day one of our clients asked us to host a pitch. They were looking for an events agency to bring some really different and engaging events to life. Given the nature of the client and the digital footprint we’re looking to develop, they asked My Agency and their digital PR partner to be involved.
I spend a healthy amount of time pitching ideas and the agency to existing and potential clients so sitting on the other side of the table for once was an enlightening experience.
I’ve boiled down a few key things that I’ll definitely be taking as learning:
• It’s really, really obvious when someone is bullshitting or filling. I’ve always thought that nodding meant I’d got away with it but as I nodded my way through a waffly non-answer, I realised that was clearly not the case.
• Get to the meat quickly – If you’ve made it to a face-to-face meeting it’s pretty clear that you are capable and have at least some experience. Get to the idea as soon as possible.
• Even with a really good, tightly defined brief and requirements, what people cover is very different. Asking for feedback about the areas that other people may have covered in more depth is a good idea
• With the best will in the world your attention wanes once you’ve been in a room hearing people talk for hours on end. Presentations should be tailored for where in the order you sit
• Human nature makes people nice. Even when it was patently obvious that someone was no good we all smiled and asked intelligent questions, probably giving them the impression they were doing OK.
I’d like to think we don’t make too many of these errors when we pitch but I’ll definitely be considering our approach on the back of it.