We're very excited to announce the launch of O2 App Showdown – an iPhone app development contest staged exclusively on O2 Litmus.
O2 App Showdown challenges developers to come up with the best app for O2 iPhone customers. The winner will be chosen by a handpicked panel from the O2 iPhone base. The winning app gets marketed to one million iPhone users and, if that isn't enough, the winning developer nets £10k cash too.
We’ve worked with the various teams at O2 and 33 Digital (our favourite digital PR agency) to pull the competition together in record time. Specific propositions have been created for developers and iPhone customers, and over the next two months we’re likely to see a selection of exciting and innovative apps. In fact, some cool ideas have already been pushed out of the woodwork by iPhone users including an app that alerts you when you need to get off a bus, and one that records anything you may happen to say... while you're asleep!