Third party developers are the people who churn out the trusted applications you use on Facebook, your computer and most recently your iPhone. Along with the in house development teams of large tech companies these guys are the future of technological progress.
In late 2007 My Agency approached O2 with an idea to create a new 'application development environment' to give third party developers access to the network’s tech savvy customers. The intention was to create a powerful relationship with these developers and through the apps they developed give O2 an advantage over other network providers.
The idea became the co creation environment named O2 Litmus, which has just launched. Litmus is very much a two way relationship giving the developers a valuable real-time test bed for their apps as well as a direct sales opportunity to O2's 18 million customers. For O2's part they get a hive of innovative software related activity and a tech buzz around the brand. The intention is that O2 Litmus is a perpetual beta, constantly changing and evolving to the needs of the community of developers it serves.
Working with the R&D department of O2's parent Telefonica in Barcelona , My Agency created the original concept for Litmus, defined the user experience, information architecture and the graphic design of the site which was then built in house by Telefonica R&D.
Already Litmus seems to be a big hit with developers and is the 4th most talked about subject on Twitter.