Grant’s Whisky is the world’s largest family owned blended Scotch whisky. Earlier this year following the major repackaging of Grant’s entire portfolio, My Agency successfully helped re-launched Grant’s 12 Year Old premium whisky. Now it is the turn of Grant’s Family Reserve the best known and most popular whisky in the Grant’s range.
Created by London based creative agency My Agency, the new print campaign for Grant’s Family Reserve uses intriguing metaphors to describe the Grant’s difference, the unique layers of taste and flavour that rewards Grant’s drinkers with a richer, deeper experience than other blended whisky.
One execution explores the metaphor of the taste of the whisky being akin to a story waiting to unfold. Another proposes that the layers of taste in the whisky is a sensory journey on which the drinker embarks. A third suggests that the five generations of craftsmanship at Grant’s is like a secret waiting to be told.
The print advertising is part of an integrated campaign being developed by My Agency which includes digital, a new global consumer web site and experiential marketing. The campaign is running in Russia, South America and key European markets.