My Agency has been appointed as the global creative agency for Russian Standard Vodka. It beat both network and “hotshop” agencies in the US, France and Russia to win the account.
Russian Standard Vodka is Russia’s number one premium vodka and is one of the world’s fastest growing vodka brands.
Russian Standard is privately owned by Roustam Tariko one of Russia’s foremost entrepreneurs.
Nick Wright, Managing Partner said, “this is an awesome win for us. We are proud to have presented a campaign that is as ambitious as the brand itself and delighted to have beaten an A list of other agencies.”
Preston Mendenhall, Director of Communications for Russian Standard said, “My Agency has delivered the big advertising idea which we have been looking for, and we are thrilled to bring the energy and excitement of My Agency’s creative and to our consumers.”
My Agency will produce campaigns across the portfolio of brands - Russian Standard Original, Russian Standard Gold and Russian Standard Platinum. My Agency’s work will run in Russia, the United States and across Europe using TV and print. Work is expected to start appearing before the end of the year.