Dave Newbold, a senior copywriter at My Agency, has created a new series of viral films for Bacardi Rum starring the human beatbox artist Beardy Man. Dave whose viral work for fetish retailer Rubber 55 scooped the top prize at last years Fresh Awards worked directly with Bacardi to extend their “mix it up” campaign.
Luke White, Creative Director at My Agency explains, “After working with Bacardi’s Global Marketing Director Stella David for years on campaigns such as Tom Cat and Vinnie Jones we were delighted to make Dave available to develop these films, especially as he’s one of the country’s top creatives for virals.”
Dave Newbold takes up the story, “it was a great experience for me and Eric Houseknecht my creative partner on this. It was just us and the director Jon Riche working through 6 Films. No account team we worked directly with the clients. We’re delighted with the results and what Beardy man can do with his voice is amazing.”