We’ve been busy working for our client Ceasars Entertainment with a host of work for Playboy Club London and an upcoming rebrand of James Martin’s restaurant in Manchester.
GVC Holdings has been named the overall Operator of the Year at the EGR Operator Awards 2018, the premier awards event for the egaming industry. The Group also picked up the accolade for Casino Operator of the Year, with flagship poker brand, partypoker, winning Poker Operator of the Year – both for the second consecutive year.
The awards are a milestone achievement for GVC following its acquisition of Ladbrokes Coral in March 2018. They reflect the Group’s ability to smoothly integrate businesses while retaining focus on delivering an ever improving product offer and attractive brand propositions.
In naming GVC Operator of the Year award, the independent judging panel commented:
“It was a transformational year for GVC with both the successful migration of bwin.party and the completion of Ladbrokes Coral acquisition. To complete one merger in this industry is bold, to take on two is truly brave and that GVC have managed to pull it off and emerge with all brands stronger as a result is a truly impressive achievement. And success has been widespread, with all online divisions contributing strongly.”
On the award of Casino Operator of the Year, the panel noted:
“Their broad range of initiatives impressed us, including on CRM, supplier relationships, geographic expansion, and quick integrations. On top of that, the performance year on year is incredible.”
While commenting on partypoker’s Poker Operator of the Year award, the judges said:
“[partypoker] provided many examples of their growth and improving returns from their customers, and showed a real mixture of improving the product and customer interaction, stitched together into an overall strategy. What resonated most was the piece about truly understanding the customer.”
Welcoming the awards, Kenneth Alexander, GVC’s CEO said:
“We are very proud to be recognised with these prestigious awards. As we continue to make great progress on the integration of the Ladbrokes Coral business, this is a real tribute to the dedication and skills of our hard working teams. They have been able to create a best-in-class customer offer at the same time as delivering a major integration.”
Our latest work with online live casino operator GVC is a new studio space which compliments the original Clubhouse studio we launched in June 2017. With a similar design theme the new studio features 9 blackjack tables and a central arch housing a live roulette table.
Russian Standard Vodka announces the re-launch of its premium vodka brand, Russian Standard Platinum, with a new improved taste profile and elegant refined bottle.
Russian Standard Platinum is now even cleaner and softer to drink, thanks to revolutionary technologies such as special rectification and unique silver filtration. An increased resting process further enhances the flavour by giving Russian Standard Platinum an amazingly mild taste, which cannot be achieved by standard production processes.
The Russian Standard Platinum experience is complimented with a new eye catching and elegant bottle. Glittering smoky glass, unique metallic silkscreen and beautiful monograms decorate the bottle to add to a beautiful superior packaging that appeals to consumers seeking more authentic premium brands.
Russian Standard Vodka is carefully crafted using water of glacial origin from Lake Ladoga and winter wheat from the Russian Steppes and is distilled over 200 times. The result is a unique unrivaled liquid that is exceptionally smooth and delicious.
Russian Standard sales volumes increased in 2017 by 3% to 3.4 mlllion 9l cases and the brand has risen to 16th place among the world’s best-selling vodka brands (Drinks International). Further strengthening Russian Standard positions all over the world is a strategic priority for Roust Corporation. Russian Standard is available in 80 countries, it is the 2nd biggest vodka brand in the UK and Israel, #3 in Germany, #4 in France and launched recently in Poland, one of the world’s biggest vodka markets.
My Agency have recently helped GVC and Evolution rethink and update their Greek language live roulette studio. The new look studio takes classic Greek design themes and gives them a clean, modern twist.
Roust-owned premium vodka brand Russian Standard has launched a £2.5 million marketing campaign to boost its visibility ahead of summer in the UK.
Called Raise Your Standards, the campaign created by London agency My Agency features advertising across major train stations, shopping malls, and digital roadside screens in London, Manchester and Glasgow.
The brand will also target the UK’s summer festival season with its drinks personalisation experience at Latitude, Kendall Calling and Blue Dot festivals.
To help consumers celebrate the 2018 FIFA World Cup, Russian Standard Vodka will launch an in-store promotion called Raise Your Game across Tesco, Sainsbury’s, Asda and Morrisons.
Russian Standard Vodka is crafted using water of glacial origin from Lake Ladoga and wheat from the Russian Steppes and is distilled at the brand’s distillery in Saint Petersburg.
Our latest work for GVC Holdings was to help update the studio environment for live blackjack in the Golden Nugget, Atlantic City. The studio is operated by Ezugi and hosts games for GVC's Party Casino brand, Borgata and PlayMGM. The new environment is inspired by the ocean location of the casino and has been designed to be sympathetic to all three brands.
Aimed at the Brazilian market Roleta Brasil is a new Portuguese language live online casino table for GVC Holdings. The contemporary design from My Agency and Evolution Gaming incorporates a dramatic view of Copacabana beach.
The Freedome brand has just opened its first franchise in Stavanger, bringing our special brand of ass kicking, heart pumping aerial adventure to Norway.
Just before the opening of the first Freedome in Norway the team organised a spectacular stunt on top of Preikestolen (the Pulpit Rock), one of Norway's most famous tourist attractions 604 metres above the Lysefjord.
Our new identity and rebrand of Aid organisation PHASE Worldwide goes live.
New from the international inventors of the Trampoline Park, Freedome is Sky Zone’s first venture into Europe. Offering the next generation in active entertainment. Freedome is a kick-ass, gravity-defying, mash-up of fitness and sport and full of fun. Featuring exclusive cutting-edge equipment, cool integration of digital technology and new, take-it-to-the-edge challenges, our parks offer people accidental exercise while enjoying an exhilarating way to connect with friends. Be it a family outing, corporate event, date night or party. Freedome is the Ultimate Play Experience for all ages!