Our latest work for GVC Holdings was to help update the studio environment for live blackjack in the Golden Nugget, Atlantic City. The studio is operated by Ezugi and hosts games for GVC's Party Casino brand, Borgata and PlayMGM. The new environment is inspired by the ocean location of the casino and has been designed to be sympathetic to all three brands.
Aimed at the Brazilian market Roleta Brasil is a new Portuguese language live online casino table for GVC Holdings. The contemporary design from My Agency and Evolution Gaming incorporates a dramatic view of Copacabana beach.
The Freedome brand has just opened its first franchise in Stavanger, bringing our special brand of ass kicking, heart pumping aerial adventure to Norway.
Just before the opening of the first Freedome in Norway the team organised a spectacular stunt on top of Preikestolen (the Pulpit Rock), one of Norway's most famous tourist attractions 604 metres above the Lysefjord.
Our new identity and rebrand of Aid organisation PHASE Worldwide goes live.
From The Spirits Business website 15 June 2015:
Many of our Brand Champions felt the harsh effects of Russian president Vladamir Putin’s minimum unit pricing regime, while Stock Spirits’ Zoladkowa Crysta de Luxe and 1906 in particular bore the brunt of Poland’s introduction of a 15% tax hike in January 2014, both of which delivered double-digit declines.
For international brands on the other hand, the landscape isn’t as bleak as some brown spirits backers may make out. The majority of international brands, particularly the premium and super-premium set, delivered at least very solid single-digit growth figures, among them Svedka (5%) and Grey Goose (3%). Credit must be given to Diageo’s Cîroc for leaping forward with an 18% increase in sales, which the brand attributes largely to the success of its new pineapple flavour, launched in the US in late 2014. Its sister brand and category leader, Smirnoff, didn’t fare as well, with the brand posting 2% decline.
But the ultimate kudos of winning a Brand Champion award goes to Zubrowka, for the second year running. Since being acquired by Roust (formerly known as Russian Standard) in 2013, the brand has positively thrived under its new parent company’s global distribution network, delivering a striking 18% growth last year. But it’s been Zubrowka’s bison grass USP, contemporary branding and premium positioning that, combined, have aided the traditional Polish brand in appealing to an international audience. Over the last five years, Zubrowka has added almost four million cases to its annual sales and risen to the position of fourth largest vodka brand in the world.
The winner of TABLEWRAP CREATIVE OF THE YEAR 2014 is... our work for TIME OUT
Blott Shop number 15 is now open in the Eden Shopping Centre, High Wycombe. Time to stock up on heavenly stationery in time for Christmas.
London, 20.11.14: At the prestigious Campaign Media Awards last night, Time Out was named “Print sales team of the year”, beating off stiff competition from the other finalists ESI Media (The Evening Standard) and The Guardian.
The London sales team have had a fantastic year, increasing revenues by over a third, and gaining market share at the expense of other competing free titles Shortlist, Stylist and Sport. With new business from blue-chip brands like Nike, BA, GSK, Sainsbury’s and Rightmove, allied with award-winning creative solutions, Time Out has provided an unbeatable way of connecting advertisers with our passionate and engaged audience.
In awarding the prize, the judges praised Time Out for the way we’ve reinvigorated an iconic brand, and creating solutions that work effectively for both audience and advertisers.
The first job My Agency did for Time Out was to rewrite and redesign their sales presentations. Great to see it rewarded and well done to the team.
The judging panel included
Jonathan Allan, sales director, Channel 4
Zoe Bale, head of press – Amplifi, Denstu Aegis Network
Vanessa Clifford, deputy chief executive, Newsworks
Simon Redican, chief executive officer, National Readership Survey
Stuart Taylor, chief executive officer, Kinetic
David Wilding, UK planning director, Twitter
Dominic Williams, head of trading, Dentsu Aegis Network
An article in The Grocer about the growth of top 10 drinks brands in The UK reports that Russian Standard Russian has seen a huge 45% growth in both volume and value over the last year. In the article Russian Standard’s billionaire owner Roustam Tariko vows to overtake Diageo as the number-one vodka manufacturer within three years in February. If it carries on its blistering rate of growth, it could just do it.
“Russian Standard has been the standout performer within all of spirits, accounting for 19% of total market growth in the last 12 months and delivering more growth to the market than the whole whisky sector this year,” says Toby Magill, head of beers, wine and spirits at IRI.
Read the whole article here: http://bit.ly/1tlFkgN
We got to spend a fun afternoon with Mr Giles Coren, shooting him for the front cover of this week's Time Out and for digital escalator panels to announce it in London.