Encona is the UK’s number one hot pepper sauce brand, with a loyal fan base in the UK's Caribbean community. My Agency was appointed to take the brand on to TV for the first time, to help the brand reach a wider, audience and to show off the range of flavours. The creative features real Encona fans and the idea poses the question: 'Hot or sweet, which are you?'. It playfully shows some of the ways Encona helps people to banish the taste of bland food with its range of 12 different hot and sweet sauces. The ad also features a distinctive ‘eefing and iffing’ soundtrack.
"This is a big step for us and My Agency really captured the brand's personality, working tremendously quickly and collaboratively with us to make this campaign happen."