Launched by Canon, irista is a photographer’s take on photo cloud storage. Rather than having your digital photos spread around all your devices and the cloud, irista provides a single home for them. A home in the cloud, which means that the photos are safe from hardware failure or the loss of a tablet or smartphone. With a host of features like AI to sort and tag photos, automatic duplicate removal and a gallery like interface irista is a breakthrough making online photo storage easy to use and manage.
My Agency came up with the idea of irista being the home for your photos, a central smart hub where your photos are safely stored and can be accessed, shared and brought to life wherever you are and whatever device you happen to have with you. Adhering to Canons design guidelines, My Agency created a range of marketing materials using photography sourced through competitions on EyeEM.