AMD Vision is a new generation of accelerated PC technology, designed to enable the world's most vivid and immersive digital experiences. To reflect this step change in computing AMD asked My Agency to look at refreshing their overall brand identity. The brief however was not to totally reinvent the brand, but to find a way to evolve the existing brand utilising the AMD arrow logo. Our solution (which was only partially adopted) was a simple visual system using the AMD arrow as a window to showcase a 'vivid moment', the immersive experience for the end user of AMD's technology. Our approach incorporated HDR photography, which adds depth, colour and clarity to an image making it seem hyper-real. The result is an intense, graphic, HD look and feel. The idea of 'vivid moments' is reflected in headlines that call out the benefit of digital experiences enhanced with AMD technology.