As part of the repositioning and relaunch of the iconic Playboy Club London, Caesars Entertainment asked us to create a new theme and look and feel for their brand communications. The ‘Love to…’ theme playfully puts the Playboy Bunny Girls at the heart of all the work. Inspired by the clean typography of Playboy magazine, the new look and feel has a fashionable, simple style combining strong elegant typography with images of the Playboy Bunnies.
Throughout the year, My Agency designs the marketing promotions for all the exclusive parties and events The Playboy Club hosts for its members. We also design Play Times, the Playboy Clubs the bi-monthly print and digital newsletter.
The Playboy Club asked us to redesign the welcome pack that that new members receive when they were accepted into the club. We created layered packaging based on the iconic Playboy Club key that every new member receives along with their membership card. The idea was to create some theater when opening the pack, going through the layers and discovering various items such as the key, a welcome booklet, invitation to dine at the club and finally membership card.
Sky Zone is the originator and global market leader in multi-activity trampoline parks, operating over 100 parks across USA, Canada, Mexico and Australia. In the process, Sky Zone has spawned many imitators. Recently Sky Zone's founder Jeff Platt asked My Agency to name and create a new active entertainment brand for Sky Zone's launch into the UK and Europe. The brief was to create a brand to revolutionise the trampoline park experience and take Sky Zone to the next level.
My Agency have delivered a complete new brand strategy: a new fan base, positioning and proposition, the launch pad to creating a new generation brand: Freedome. Freedome is all about freedom of movement and expression, having fun and pushing the limits. Freedome mixes fitness, sport and entertainment in gravity-defying hi-tech urban aerial activity parks that will set the benchmark in active entertainment in the UK and beyond. Freedome is a holistic branding concept that includes sub brands, in venue design and staff behaviour. The first Freedome opened at Cheshire Oaks in October 2016.
Having named and created the Freedome brand, My Agency worked with teams in Australia, the USA and the UK to bring to life and launch the first Freedome at Cheshire Oaks, the first park in a new international franchise for Sky Zone. The park's interior was created by Sky Zone's US park design and build team with My Agency creating all the parks branding, imagery, graphics, safety video, clothing, merchandise and printed literature. We also provided all the video content and imagery for the website & social media channels.
To launch The world’s first Freedome, My Agency created a campaign of local cinema and poster advertising, digital and social media content. My Agency also created advertising and content for the launch of specific activities such as the Warrior Course, Glow UV parties and the Ultimate Dodgeball Championship. The launch generated a lot of local PR and UGC on social media channels.
Launched in April 2018 Roleta Brasil is another live casino brand and studio environment for online gaming operator GVC Holdings. Aimed at the Brazilian market, the studio for Roleta Brasil is inspired by The Niterói Contemporary Art Museum in Rio by Brazilian architect Oscar Niemeyer. The challenging organic design was executed by Evolution Gaming's specialist in-house studio design team.
My Agency were approached by online gaming operator GVC to help them and their European operating partner Evolution Gaming to develop a new standalone live online casino brand and studio environment. Named 'The Clubhouse', the cutting edge two room concept we created was executed by Evolution's specialist in-house studio design team. Launched in June 2017 it brings a high end 'new deco' look and feel to the live casino space and will be used as the online live casino for GVC's online brands such as Bwin, Party Casino, Casino Club, Sportingbet and Foxy Casino.
Our latest work for online live casino operator GVC was to conceive and oversee the creation of a new studio space to compliment the original Clubhouse studio launched in June 2017. The new studio is an annex to the main Clubhouse studio with 9 Blackjack tables and one live roulette table. It is based on a similar design theme and motifs as the main studio, but has a central feature of a golden arch housing the live roulette table.
Since My Agency was appointed by Russian Standard Vodka in 2008 our 'Vodka as it should be' campaign has helped the brand become the world’s number one premium Russian vodka and the fastest growing vodka brand in the top 30 global vodkas by volume. In the UK Russian Standard has grown at +45% in the UK off trade and is now the UK’s number two best-selling vodka, out-selling Absolut. The campaign is now running in 27 markets around the globe.
Our latest ads feature the filmmaker, futurist and performance philosopher Jason Silva. The campaign explores the incredible convergence of science and nature that make Russian Standard so ultra pure and delicious. The films were created by My Agency’s Creative Director Luke White with Jason Silva, production company Great Guns and UK post-production company Mainframe. The films utilised the talents of directors Calum MacDiarmid, Jean Poisson and acclaimed US director Ron Fricke, best known for the ground-breaking documentary films Baraka and Samsara. The campaign launched at an exclusive event on at London’s Science Museum, where Jason Silva delivered an awe-inspiring address on how patterns in the natural world are being re-imagined in science.
"It has been a pleasure to work with My Agency over the last 5 years. They have constantly delivered both exceptional communication strategy and inspiring creative execution helping build extraordinary momentum for Russian Standard Vodka, as demonstrated by global double digit growth for the brand."
International Marketing Director
Russian Standard Vodka
“My Agency has delivered the big advertising idea Russian Standard have been looking for and we are thrilled to bring the energy and excitement of My Agency’s creative to our consumers”
Director of Communications
Russian Standard Vodka
The ‘Raise your Standards’ Campaign for Russian Standard Original, ran on static and large format full motion digital poster sites across major UK cities in Summer 2018. At the same time Russian Standard’s brand activation created the Mule Market, an on site lounge bar serving the Russian Mule at several UK festivals.
To celebrate the launch of new packaging for Russian Standard Platinum we also created an international print and poster campaign for Russian Standards highest quality vodka. The dynamic image celebrates the introduction of an elegant new bottle design with glittering smoky glass, unique metallic silkscreen and beautiful monograms that decorate the bottle.
Russian Standard sales volumes increased in 2017 by 3% to 3.4 mlllion 9l cases and the brand has risen to 16th place among the world’s best-selling vodka brands (Drinks International). Russian Standard is now available in 80 countries. It is the 2nd biggest vodka brand in the UK and Israel, no.3 in Germany and no.4 in France.
This hugely successful global campaign was conceived as an integrated 'Pepsi Challenge' for vodka. In contrast to other brands, who concentrate on style over substance, 'Vodka as it should be' highlights the authentic and superior quality of vodka created by adherence to traditional and rigorous imperial Russian vodka standards. The campaign has run in 27 markets around the globe and grown Russian Standard’s sales by 34%, making Russian Standard the fastest growing vodka brand in the top 30 global vodkas by volume. In the UK off trade Russian Standard is +45%, outselling Absolut and is number two behind Smirnoff. In duty free, Russian Standard is now the number three best-selling Vodka.
"My Agency have been crucial to the growth of delivering both exceptional brand positioning work and creative execution. Their 'Vodka As It Should Be' advertising campaign is now a proven equity and sales driver in 20+ key markets globally. Nick and Luke lead their team from the front and have showed strategic consistency, resilience and determination at every stage. And of course they are also great fun to work with!"
Russian Standard Vodka
This integrated awareness campaign for Time Out announced the launch of online editions of Time Out for the UK's major regional cities. The creative focused on the publishers insider content and aimed to bring to life Time Out’s irreverent and quirky personality. Featuring images of animals wearing human clothes created by the Spanish artist Yago Partal, each strand of Time Out’s offering was brought to life with a different animal. The highly successful campaign included desktop, mobile, high profile outdoor, digital poster sites, transport media as well as ambient channels aimed specifically at students.
"The successful launch of Time Out in other UK cities is in no small part thanks to some outstanding, award-winning creative, based on the idea of Time Outers as ‘social animals’. Working with My Agency is a pleasure – they challenge where needed, and deliver great concepts, promptly. Through this excellent working relationship, they have produced effective creative messaging, which has increased revenue from ecommerce products by up to 28%, and delivered online creative with engagement rates far in excess of anything we’ve seen before."
Senior Marketing Manager
Time Out Group
‘Keep up, Join in, Time Out’ is our new global theme for the ultimate insider guide, inspiring readers to get the most out of the planets coolest cities. As its lead strategic and creative partner, My Agency helped the media group develop a global brand strategy and creative to grow the brand across digital channels and international territories. Working closely with the publishers in-house team, we created an array of brand assets and multi-media comms, from B2B presenters for Time Out’s sales force to integrated campaigns promoting specific aspects of Time Out’s offering, like encouraging UGC on timeout.com, users to download the Time Out app, sign up for Time Out Offers or purchase individual city guides.
"We’re very grateful to My Agency for the work they’ve done in helping to develop the Time Out brand strategy. They’ve been instrumental in helping us to define a consistent and effective set of values, identity and templates, but have also produced a range of outstanding creative work. Through an excellent working relationship, they have produced effective creative messaging, which has increased revenue from ecommerce products by up to 28%, and delivered online creative with engagement rates far in excess of anything we’ve seen before."
Senior Marketing Manager
Time Out Group
“Working with My Agency was not only fun, but really productive. Their 'Keep Up, Join in, Timeout' theme has provided the focus for all our brand marketing. They have delivered outstanding strategy, advertising and content as well supported us in the development of our brand guidelines (which is now in use across 37 countries) and a consistently styled presentation template which is in use and loved by the business."
Group Marketing Director
Time Out Group
PHASE Worldwide is a charity that helps isolated communities in the most remote and mountainous regions of Nepal, through integrated and sustainable programmes in health, education and livelihoods. They recently asked My Agency to help them refresh and update their branding and communications, which we agreed to do ‘pro bono’.
The approach we came up with takes several strands of Nepalese life and culture and weaves them together. Inspired by the bright colours of Nepalese textiles and iconic images of prayer flags it uses an abstract graphic device to represents the mountain landscape interwoven with the hope, help and friendship between PHASE Worldwide and the Nepalese people they help.
Yandex, Russia’s leading search engine, asked My Agency to help them launch a new web browser, targeted at desktop users and in particular Russian language users of Google Chrome. Our TV spot for Yandex Browser presented a contemporary image for Yandex and contrasted the simplicity of using Yandex browser with the hugely complex task of making it. Shot in Yandex’s Moscow HQ, the ad stars the computer geeks who actually created the browser. The launch of Yandex Browser was a huge success in Russia, with over 1,000,000 downloads within the first few days. The daily usage of Yandex browser reached 2,500,000 unique users across the course of the campaign.
Yandex is Russia's leading technology company and Russia’s number one search engine. However Yandex was beginning to be challenged by Google particularly amongst younger users who were drawn to Google’s empowering and friendly image. Yandex appointed My Agency to create a brand campaign to give Yandex a warmer and more engaging personality. Our integrated 'All Life’s Answers' campaign ran in Russia, Ukraine and Turkey and used Yandex's iconic yellow search bar to give life to Yandex’s mission to answer any questions internet users have.
'All Life’s Answers' pushed Yandex search figures to 60.7%, a 12 month high, stealing back users from Google, reconnected existing users and created hundreds of thousands of new users. Within days, fans of the campaign started creating their own versions and uploading them to sites like Yandex Video and YouTube. There were more than 5,000 Tweets and hundreds of thousands of online views.
My Agency has recently completed a project to rebrand James Martin’s restaurant in Manchester. The new clean and contemporary look features James Martin and his team of chefs along with the delicious food they create. The rebrand is being applied across all internal and external facets of the restaurant and it’s communications.
Since we set up My Agency we've always worked with entrepreneurial start-ups, creating new business and brands. In 2011 we created and launched a high street stationery retailer called Blott, which we also part owned. Blott was a celebration of fun, colourful products for the young and not so young. We created the brand and ranges, designing over 1,000 individual products. We also designed blottshop.com and launch marketing materials. Between 2011 and 2015 we opened 15 Blott shops around the UK. In 2015 we sold Blott to rival kids stationery brand Tinc.
Caesars Entertainment asked My Agency to help them reposition and relaunch The Casino at The Empire, one of London's most iconic and successful casino brands. Back in 2007, My Agency had helped create and launch The Casino at The Empire with the theme ‘A touch of Vegas in the heart of London’, but many competitors have imitated the brand since then.
The Casino’s new theme ‘Come to where the action is’ aimed to reconnect the brand to it’s core audience of gamers and put the excitement of gaming back as the number one focus of the casinos entertainment experience. As well as a total revamp of the iconic casino’s branding and communications the London focused advertising campaign included landmark poster sites around Leicester Square, digital escalator panels on London Underground, print and digital. The campaign featured portraits capturing the spirit of gaming, by LA based entertainment photographer Stuart Pettican.
Owned by Caesars Entertainment, The Emerald is an extensive leisure resort and casino located an hour outside Johannesburg, South Africa. My Agency was asked to conduct an in-depth analysis of the business and then create a new strategic platform to shift the marketing of the resort from heavy discounting to a more premium, confident, value added and inspiring approach. A strategy to drive both increased visitation and on property spend.
Our rethink identified fresh commercial opportunities, re-defined target audience priorities and developed key messaging for the various lines of business. We also crafted a new brand positioning Adventure Awaits to unify the various offerings of the resort. From big game drives to casino gaming, from fun family breaks to action packed business conferences Adventure Awaits is an exciting and distinctive new brand promise for the Emerald and is now also driving product innovation and improvements in service standards. We also brought Adventure Awaits to life through a new creative communications platform. This included a brand refresh, new advertising campaign, comprehensive brand book and creative toolkit, enabling the on resort marketing team to roll out brand and offer led communications across all media channels in a consistent and compelling way.
This global print and poster campaign for Grant's Premium Whisky uses intriguing visual metaphors to describe the whisky's complex layers of flavour. Grant’s 12 has been a big success in emerging markets such as Russia and Latin America where sales have outperformed competitors and the brand has enjoyed rapid growth. It's now being rolled out in Europe and selected markets.
Over the five years we worked with Grant's the brand consistently grew ahead of its category. In 2009 it became the 4th largest whisky and in 2011 Grants became the world’s 3rd largest Scotch whisky, with sales up by 12% to 4.9 million cases. Alongside volume gains, Grant’s now commands a more premium price and the value of the brand's increased to over $1 billion. Awareness has risen dramatically, in the UK the brand's achieved its three-year objective in just six months.
My Agency's strategic & creative work helped Grant’s grow from number 5 to the world's 3rd best-selling Scotch whisky. Aimed at whisky drinkers who want to move beyond badge brands, our campaign focused on the traditional way Grant’s is made, its unique brand story and the more rewarding and complex drinking experience of the whisky. The integrated 360˚ advertising and marketing campaign, invited drinkers to ‘Try a different angle’ and discover a richer whisky experience.
Over the five years we worked with Grant's, the brand consistently grew ahead of its category. In 2009 it became the 4th largest whisky and in 2011 Grants became the world’s 3rd largest Scotch whisky, with sales up by 12% to 4.9 million cases. Alongside volume gains, Grant’s now commands a more premium price and the value of the brand increased to over $1 billion. Awareness has risen dramatically, in the UK the brand achieved its three-year objective in just six months. My Agency also helped Grant's successfully launch its premium 12 year old blend.
“Everyone at Grant’s has been impressed by the passion, commitment and the vision for the brand presented by My Agency. Everyone there really gets how to extend the campaign across the marketing mix.”
Global Brand Director
Our brief was to drive trial of two variants of this Czech premium beer in the UK and Sweden on a miniscule budget. The origins of Krušovice date back to 1517 when the brewery was founded in the Czech region of Bohemia, the heart of the Czech brewing tradition. In 1581 it was bought by Emperor Rudolf II and has been supplying the kings of Bohemia ever since. This back-story helped inspire our campaign line – Brewed for Kings - a reference to the brand’s origin and a promise for today’s ‘kings’ of the bar. The campaign idea places the two products – Imperial and Cerné – as competing princes striving for the throne. The communications ask bar tenders and drinkers to taste both, take sides and choose one driving both both trial and advocacy.
This huge project was to create and launch the first Las Vegas style boutique casino in London. The brief, within a highly restrictive regulatory framework, was to create a luxury brand that appealed to a new audience of potential casino goers, men and women. The size and aspiration of this casino and the top Las Vegas casino designer who created it, promised a treat for fans of glitz and glamour. This provided the theme for our creative idea – A touch of Vegas in the heart of London - transforming familiar aspects of central London into something more fun and colourful with the Vegas touch.
Within days The Casino at The Empire became the hottest ticket in town. 35,000 members joined within six weeks, a figure it would normally take six months to achieve. Attendances hit 1,800 a night with an average spend per head of nearly £200.
"Luke is one of the most talented creatives I have worked with in my career in terms of creative output and joined up thinking. My Agency provided a strong integrated solution and worked seamlessly with our core development team including operations and contractors."
London Clubs International
The brief was to create and launch a new kind of luxury casino. A cool Las Vegas-style casino where gaming was only part of the entertainment experience. A place that appealed to existing gamers and people who didn’t go to UK casinos - affluent young 'urban explorers' looking for new social experiences. Everything about the brand was designed to make it appealing to women as well as men.
The brand we created, Manchester235, was brought to life using the language of gaming, the language of numbers. The creative idea combined this with a promise of an experience that was ‘Predictably wonderful, wonderfully unpredictable’. Pre-launch advertising intrigued people with the promise of an unusual and exciting experience without being completely explicit that the venue was a casino. The design team at My Agency designed and executed the brand across every consumer touch point. We even got to choose the cutlery in the restaurants!
The Launch was London Clubs International's most successful casino launch with 12,000 pre-launch registrations and 23,000 more members in the first few weeks. Importantly 30% of the membership was female, the first UK casino ever to achieve this level.
“My Agency is the one stop marketing shop. The whole package. From in-depth and thorough insight and strategy, unique and spectacular creative solutions and ideas, to perfect media choices for every budget. I can’t thank them enough.”
London Clubs International
My Agency recently created a members promotion for Playboy Club London featuring World Heavyweight Champion Anthony Joshua. The promotion was to win tickets and an all expenses paid trip to NYC to see Joshua’s fight vs Jarrell Miller. My Agency created the striking image of Anthony Joshua towering over the Manhattan skyline and designed a range of in club and printed materials and digital assets.
Launched by Canon, irista is a photographer’s take on photo cloud storage. Rather than having your digital photos spread around all your devices and the cloud, irista provides a single home for them. A home in the cloud, which means that the photos are safe from hardware failure or the loss of a tablet or smartphone. With a host of features like AI to sort and tag photos, automatic duplicate removal and a gallery like interface irista is a breakthrough making online photo storage easy to use and manage.
My Agency came up with the idea of irista being the home for your photos, a central smart hub where your photos are safely stored and can be accessed, shared and brought to life wherever you are and whatever device you happen to have with you. Adhering to Canons design guidelines, My Agency created a range of marketing materials using photography sourced through competitions on EyeEM.
Welch’s Purple Grape Juice is an iconic brand in the USA, but had low awareness in the UK. Welch's appointed My Agency to create a TV and print campaign to create standout and sales in a saturated market. ‘Packed with Antioxidants’ hi-lighted the fact that Welch’s has twice the antioxidants of orange juice by making characters out of Welch’s antioxidants who cram twice as many of themselves into a glass compared to the antioxidants in a glass of orange juice. While other premium branded juices declined, ‘Packed with Antioxidants’ achieved dramatic growth for Welch’s Purple Grape Juice, doubling sales and becoming number 1 for advertising awareness among juice brands. The campaign ran for 4 years in the UK and the TV ad was also used in the USA and China.
“Welch’s Grape Juice is +11% in volume for the latest 12 weeks. A phenomenal performance vs. most brands. This growth is being driven by strong advertising (#1 in advertising awareness among juice brands). Without this campaign our sales would definitely be in decline. My Agency deserves an award.”
UK Marketing Director
“I have been truly blessed by working with such a great creative team! Only one other time in my 40 year career have I had the opportunity to work with creative giants who have brought breakthrough material to the client and to the market. This is the stuff that makes it all worthwhile.”
Vice President International
'Live Your Thirst' is Spite's new campaign in Russia aimed at late teens who thirst for spontaneity and self expression. My Agency collaborated with crowd sourcing agency Alternative Genius helping them develop the campaign and then executing the final commercial with director Howard Greenhalgh. This 90 second 'directors cut' features a very thirsty couple who go on a crazy adventure through a city in pursuit of a Sprite Van.
Our client had a great product idea – a kind of Red Bull on an edible strip, which allows caffeine to go directly into the blood stream for an instant energy hit. My Agency was asked to create a new brand. Everything from the name, brand identity, packaging, point of sale, website, trade marketing materials, and advertising.
Every brand needs a story for the fans to believe in and share. We created the story of Koru, a word which derives from the Maori word for energy. The Koru brand became an explanation for their incredible physical effervescence. The iconic brand imagery was a seamless blend of traditional Polynesian tattoo art and comic book graphics that fitted neatly into the surfer/skater world of Koru’s intended fans, students and those burning the candle at both ends. The icon was designed to provide a simple platform to connect all forms of communication, but it also had a very practical use in that it showed consumers how to use the product, by placing it on their tongue.
The received wisdom is that fostering is a vocation. Whilst this is true – carers love fostering – they also understand the reality that it is a full time job. Fostering is not glorified babysitting but actually a highly skilled profession. Few fostering organisations have the vision or the resources to recognise and support fostering as a career option. This is where St Christopher’s is different. We chose to position St Christopher’s as offering the most professional service to the most professional careers. My Agency developed a fully integrated messaging programme designed to raise awareness of our aim to remove the barriers currently preventing the 'professionals in spirit' becoming 'professionals in practice'. We called this the STEP programme: Support. Training. Ethos. Package. Showcasing St Christopher’s new corporate look and feel, we created a complete 'campaign in a box' covering everything from initial demand generation to materials that would be used to help applicants through the long and arduous clearance process.
Orient Global was an ethical 'developing world' investment fund run by billionaire Richard Chandler. He asked My Agency to create a new brand for a chain of new low-cost private schools to be launched in India. With an enriched curriculum, improved infrastructure and innovations such as teacher training and computer laboratories, the private schools would offer low-income parents a quality education for their children for just $5 a month. Our brief was to create a brand that came from the East, not from the West, as is often the convention in private education in the developing world. A brand that would appeal to often-illiterate parents and also be credible at the United Nations and Davos.
Our solution Rumi, is named after the 13th Century Persian poet who travelled the Silk Road from East to West bringing eastern thinking to different cultures. Rumi believed in the evolutionary growth of the human spirit and universality, values at the core of Orient Global. The simple visual identity of a mother elephant and calf was inspired by Orient Global’s own logo. The identity had to be simple enough to implement by hand, and went from inception to the side of our first school in just two weeks. Since 2008 Rumi Education has partnered with over 150 schools, and serves over 75,000 students and about 2,000 teachers across India.
AMD Vision is a new generation of accelerated PC technology, designed to enable the world's most vivid and immersive digital experiences. To reflect this step change in computing AMD asked My Agency to look at refreshing their overall brand identity. The brief however was not to totally reinvent the brand, but to find a way to evolve the existing brand utilising the AMD arrow logo. Our solution (which was only partially adopted) was a simple visual system using the AMD arrow as a window to showcase a 'vivid moment', the immersive experience for the end user of AMD's technology. Our approach incorporated HDR photography, which adds depth, colour and clarity to an image making it seem hyper-real. The result is an intense, graphic, HD look and feel. The idea of 'vivid moments' is reflected in headlines that call out the benefit of digital experiences enhanced with AMD technology.
We think nothing of receiving bank statements on our phones or texts from parcel companies about a delivery. Infracast is the company that makes this happen. They are the ‘magic’ sitting between the client (e.g. Lloyds Bank & Yodel) and the network operator (e.g. O2). The challenge facing Infracast was a complex route to market where they are sometimes engaged by the channel (O2) and sometimes by the corporate client. They also face a dizzying array of decision makers – CFOs, CTOs, compliance, product managers, marketing managers, procurement officers etc. So Infracast sent My Agency a text asking us to develop a new corporate positioning and communications platform for them.
Infracast’s technology is rock solid, but what really sets them apart is their people. They are amazing at solving complex problems for clients in the most frictionless way possible. This helped us define Infracast’s promise and commitment: We Deliver. Our insight was that all the company's clients have a common need – they need to 100% trust that Infracast’s team and technology will deliver. That the right person will receive right messages at the right time, every time, securely. Ultimately they entrust their reputations to Infracast. As well as the communications theme, My Agency has developed a strong visual identity, sales messaging, marketing collateral, responsive website and developed names for Infracast's suite of technologies.
BE Broadband was the first company in the UK to offer super fast broadband, but it launched just as slower 'free' broadband was becoming available. Unlike BT, Talk Talk or Sky, BE only did fast broadband. We felt this was BE's strength. It could stand for something: Broadband Experts, appealing to the committed community of early adopters who believed broadband was the force to unleash a new world of communication, collaboration and creativity. Our simple creative vehicle made the company logo into an avatar, giving BE personality and a campaigning attitude against its faceless competitors. Our cross media, integrated communications programme doubled subscriber numbers for three straight years and maintained BE's premium price, despite the availability of free broadband. BE’s user community was the most active of any ISP in the UK, with over 30% of its members regularly contributing to their forum. BE’s fans took to the campaign straight away and were soon creating their own avatars to interact with the brand. BE won ISP of the year and was eventually sold to O2 for £50 million.
“It was clear right from the pitch that My Agency immediately understood our brand and business objectives and has subsequently operated as a key partner to help build our business. My Agency have offered invaluable strategic insight into our audience and defined a unique positioning and brand personality for Be Unlimited. They have also delivered highly creative and innovative advertising solutions through the line, acting as brand guardians and responding with admirable flexibility to our needs as they developed.”