Yandex, Russia’s leading search engine, asked My Agency to help them launch a new web browser, targeted at desktop users and in particular Russian language users of Google Chrome. Our TV spot for Yandex Browser presented a contemporary image for Yandex and contrasted the simplicity of using Yandex browser with the hugely complex task of making it. Shot in Yandex’s Moscow HQ, the ad stars the computer geeks who actually created the browser. The launch of Yandex Browser was a huge success in Russia, with over 1,000,000 downloads within the first few days. The daily usage of Yandex browser reached 2,500,000 unique users across the course of the campaign.