This integrated awareness campaign for Time Out announced the launch of online editions of Time Out for the UK's major regional cities. The creative focused on the publishers insider content and aimed to bring to life Time Out’s irreverent and quirky personality. Featuring images of animals wearing human clothes created by the Spanish artist Yago Partal, each strand of Time Out’s offering was brought to life with a different animal. The highly successful campaign included desktop, mobile, high profile outdoor, digital poster sites, transport media as well as ambient channels aimed specifically at students.
"The successful launch of Time Out in other UK cities is in no small part thanks to some outstanding, award-winning creative, based on the idea of Time Outers as ‘social animals’. Working with My Agency is a pleasure – they challenge where needed, and deliver great concepts, promptly. Through this excellent working relationship, they have produced effective creative messaging, which has increased revenue from ecommerce products by up to 28%, and delivered online creative with engagement rates far in excess of anything we’ve seen before."
Senior Marketing Manager
Time Out Group