‘Keep up, Join in, Time Out’ is our new global theme for the ultimate insider guide, inspiring readers to get the most out of the planets coolest cities. As its lead strategic and creative partner, My Agency helped the media group develop a global brand strategy and creative to grow the brand across digital channels and international territories. Working closely with the publishers in-house team, we created an array of brand assets and multi-media comms, from B2B presenters for Time Out’s sales force to integrated campaigns promoting specific aspects of Time Out’s offering, like encouraging UGC on timeout.com, users to download the Time Out app, sign up for Time Out Offers or purchase individual city guides.
"We’re very grateful to My Agency for the work they’ve done in helping to develop the Time Out brand strategy. They’ve been instrumental in helping us to define a consistent and effective set of values, identity and templates, but have also produced a range of outstanding creative work. Through an excellent working relationship, they have produced effective creative messaging, which has increased revenue from ecommerce products by up to 28%, and delivered online creative with engagement rates far in excess of anything we’ve seen before."
Senior Marketing Manager
Time Out Group
“Working with My Agency was not only fun, but really productive. Their 'Keep Up, Join in, Timeout' theme has provided the focus for all our brand marketing. They have delivered outstanding strategy, advertising and content as well supported us in the development of our brand guidelines (which is now in use across 37 countries) and a consistently styled presentation template which is in use and loved by the business."
Group Marketing Director
Time Out Group