An article in The Grocer about the growth of top 10 drinks brands in The UK reports that Russian Standard Russian has seen a huge 45% growth in both volume and value over the last year. In the article Russian Standard’s billionaire owner Roustam Tariko vows to overtake Diageo as the number-one vodka manufacturer within three years in February. If it carries on its blistering rate of growth, it could just do it.
“Russian Standard has been the standout performer within all of spirits, accounting for 19% of total market growth in the last 12 months and delivering more growth to the market than the whole whisky sector this year,” says Toby Magill, head of beers, wine and spirits at IRI.
Read the whole article here: http://bit.ly/1tlFkgN