So My Agency is currently in California. We have been invited by the IPA (our esteemed trade body) and UK Trade and Investment (the government's department that helps promote UK based companies succeed abroad) to take part in an 'Interactive Mission' to San Francisco and LA.
We are one of a dozen or so UK agencies on the trip. The purpose of the trip is to meet, connect with and learn from some of the companies that are changing the way people around the world communicate. Companies that are having a profound and irreversible influence on how brands engage with their fans. Companies like Facebook, Twitter and Google in the San Francisco area and companies like Walt Disney, Creative Artists Agency and Lionsgate around LA.
We have been promised unique and privileged access to some of the brightest and the best at these organisations and it should be a thrilling if knackering week. Watch out for regular updates on this blog.