My Agency has been appointed by Heineken to help develop their premium Czech beer brand, Krušovice. The business was secured following a competitive pitch against unnamed agencies in a process coordinated by Creativebrief.
Dating back to 1517, the brewery gained a contract to provide beer to Emperor Rudolf II in 1581. The company was acquired by Heineken in July 2007.
The campaign rolls out through print, outdoor, POS and experiential projects. The first markets to receive the campaign will be Sweden and the UK.
Nick Wright, Managing Partner of My Agency said, “We are gaining a great track record in building fan bases for great products. Krušovice is undoubtedly a great product with a terrific reputation amongst the beer cognoscenti. We are thrilled to be working with our friends at Heineken to help connect the brand to a wider community of drinkers.”
Audrey Schillings, Senior Brand Manager for Heineken International, said, “Krušovice is one of Heineken’s best kept secrets, despite winning some prestigious awards. My Agency presented some excellent creative that will really help us unlock the potential of the brand by bringing it to life in a premium and contemporary manner that celebrates and respects the brand story.”