It pretty much goes without saying that a brand is nothing without fans. They are the economic engine powering the business. However, a brand is worse than nothing if it manages to cultivate the opposite of fans.
Yesterday a disgruntled customer bricked up the front of a bank in Dorset in protest at the lack of credit available to small firms.
The developer, Cameron Hope, said that trying to get credit from banks was like "talking to a brick wall". So he built one.
Actually, Hope had originally targeted NatWest but his plans were thwarted as there were too many police around. So he want for PlanB, Barclays.
A Barclays spokesmen came over all defensive saying that Hope was not a customer in the process missing the big point. Unlike company spokesmen, people consider all banks to be the same.
The BBC report that the wall was taken down quickly. Although I suspect that the metaphorical brick wall remains.