My Agency has just finished filming a new TV spot for SunnyD former public enemy number one.
Famously the subject of public outrage, Sunny D formed an Advisory Group made up of mums to help them relaunch with a completely new formula containing absolutely nothing artificial.
Taking a cheeky swipe at previous Sunny Delight commercials, we also found time to parody some of cinema’s classic action films in a fast paced comedy commercial.
Female gymnast turned stunt specialist, Michelle Lane, plays the role of a protective Mum who wants to keep the product free from 'nasties". Michelle’s kung fu skills would make Jackie Chan jealous as she expertly dodges a cast of former Sunny Delight ingredients that have been removed from the new formula, but are attempting to get back in. (Michelle is featured in the pic above with the creative team Andy & Aaron who claim they themselves contain no added sugar, artificial ingredients or preservatives.)
Director, Jon Riche, known for his comic genius, kept the characters completely blind when in costume - explaining the numerous on set bruises, including one incident where ‘Preservatives’ managed to clock Michelle on the chin.
The commercial debuts regionally before rolling out nationally. You can also check out more of Jon Riche’s work at www.brokenbiscuits.co.uk. And more behind the scenes shots at