Having helped double its customer base in 2007, My Agency has created Be Broadband’s advertising campaign for 2008.
Be Broadband is the panacea to a world of broadband frustration. On the surface many broadband offers look attractive. However, they tend to come with small print. The speed offered is not the speed that is delivered. Downloads come with caps. Contract tie-ins can be anything up to two years.
Be Broadband - The Broadband Experts – is committed to delivering exceptional service to the expanding legions of broadband addicts who spend more and more of their life on line – communicating, collaborating and creating.
The 2008 campaign is built on Be’s broadband promises – unlimited downloads, speeds as fast as the customer’s line can handle, and freedom from long contracts.
My Agency’s campaign features avatars of some of the passionate broadband people who work at Be. The integrated campaign will appear in national and specialist gaming press, radio, online, DM, and branded ‘lap top’ pizza boxes.