My Agency has hired Alistair Knight as Digital Creative Director. Alistair joins from Current.tv, the innovative user generated cable and online TV station where he was UK Creative Director. Prior to Current, Alistair spent 5 years at The Discovery Channel as lead creative where he was responsible for designing engaging digital solutions across online, interactive TV and mobile.
Luke White, Creative Director and founder of My Agency commented, “Alistair is a great hire for us. He really catapults our digital expertise forward and he is helping us with the innovative user generated digital projects we have underway as well as web site design and advertising work.”
Alistair said, “What really excited me about My Agency is that digital is not just boxed into a silo, but is an integral part of all brand communications plans from the outset of every project. We’re doing work that many specialist digital agencies would give their right arms to have a crack at.”
My Agency is currently creating the new global web site for Grant’s whisky. It is also at the development stage of a major co-creation initiative for Be Broadband, part of O2.