Brief:
Russian Standard Vodka is the most authentic premium vodka in the world. Like many spirits brands, Russian Standard was looking for a credible and authentic alliance with music and film. My Agency were tasked alongside PR and activation agencies to create a unique and unrivalled brand experience to reward Russian Standard Vodka consumers and to attract new drinkers to the brand.
Solution:
The 'Russian Standard Originals' programme provides consumers with access to a free world of original music and iconic film, with free tickets, VIP access, behind-the-scenes footage and live content, exclusive interviews, private film screenings and competitions. These are all accessed via a privilege card, available on promotional bottles and at Russian Standard events.
Results:
The programme was launched in May 2010 with sponsored gigs in London and Edinburgh featuring bands such as the Noisettes and Plan B, which were then shown on C4. In August the first Russian Standard Vodka Originals Film Festival, in collaboration with Empire Magazine, saw iconic films playing in luxury cinemas right across the country.
Russian Standard Originals Programme identity designed and implemented by My Agency
Poster and print advertising
Microsite and digital banners
Branding at the gigs incorporated the logo & the stage was designed to look like a Russian Standard bar
Russian Standard Original Film Festival
