As part of our project developing the UK’s first Vegas style casino in Manchester, My Agency was asked to create a series of sub brands for the casino's bar's, two restaurants and its live music venue.
In keeping with the number inspired naming strategy for the main casino, Numero, the brand My Agency developed for the modern Italian restaurant, used the Italian word for number. The design for Numero was inspired by a 1960’s ‘Dolce Vita’ graphic style and picked up on the orange within the design of the restaurant.
The name Linen, developed by My Agency for Manchester235’s modern British restaurant, reflected the light and fresh food the restaurant served and was inspired by the history of the venue, originally a warehouse for Lancashire cotton. The design juxtaposes the venues chic interior design with the industrial origins of the warehouse building.
Numero Menus
Linen food and wine menus
In casino promotional videos and branding
