Brief:
Our client had a great product idea – a kind of Red Bull on an edible strip, which allows caffeine to go directly into the blood stream for an instant energy hit. My Agency was asked to create a totally new brand. Everything from the name, brand identity, packaging, point of sale, website, trade marketing materials, print and poster advertising.
Solution:
Every brand needs a story for the fans to believe in, share and celebrate. My Agency created the story of Koru; iconic, memorable and cultish. Koru derives from the Maori word for energy and the Koru brand was the explanation for their incredible physical effervescence. The iconic brand imagery was a seamless blend of traditional Polynesian tattoo art and comic book graphics that fitted neatly into the surfer/skater world of Koru’s intended fans, students and those who burn the candle at both ends. The icon was designed to provide a simple platform to connect all forms of branding and communication, but also had a very practical use in that it also educated consumers on how to use the product by placing it on the tongue.
Results:
Koru was successfully tested marketed to students in Brighton and quickly became something of a cult. It is currently being rolled out nationally and is now available in the USA & South Africa.
Koru website
All packaging and point of sale
Launch print and poster advertising
Ambient media ideas
Branding
Koru Facebook page
