After two years at the top of the publishing sales charts, independent publisher Quercus Publishing approached My Agency to help them revive the stalled sales of the successful
Millenium series of books, beginning with
'The Girl With The Dragon Tattoo’. Alongside a big push in supermarkets, Quercus asked us to develop a TV ad to appeal to an audience
who only buy a few books a year, in particular a male audience. The ad combines the success of the book and the dark nature of the story itself to dramatic effect.
'Dragon Pen' 20 second TV commercial
