Before we started creating fans for brands for our clients at My Agency, we created powerful and highly effective advertising campaigns for many of the world's leading brands. Here is some of that work.
Bacardi Breezer: 'Latin Spirit in Every One'.
The original version of the campaign that over 5 years created a brand worth £500 Million in the UK alone. The idea drew a paprallel between Breezer which looked innocent, but contained a shot and a half of Bacardi (Latin Spirit) and people who appearing to be conservative on the outside, but were really wild at heart.
Interview 60' TVC
New Boss 40' TVC
Inlaws 40' TVC
Print advertising ran as consecutive right hand pages and double page spreads.
Bacardi Breezer: 'Tomcat'.
The award winning Tomcat campaign took Breezer in a fresh and totally integrated direction. The brand reached even greater heights in sales and won the hearts and minds of even more fans around the globe.
Tomcat 60' TVC
Goal 20' TVC in support of Breezer football competition
Last Orders 40' TVC
Vet 40' TVC
Print and poster advertising
Advertising, PR, Events, digital and Sales promotion, Tomcat even had his own column in the Daily Star.
Integrated campaign video
Nescafé
We worked across the entire Nescafé portfolio of brands creating advertising campaigns aimed at different audiences and need states. Here is a selection of some of that work.
Nescafé Original 'Full Flavour to Function' TVC illustrated the before and after coffee moment.
Nescafé Original Youth focused TVC 'Hairy Ford Cortina' made the brand cool for the first time.
Bringing back the 'Gold Blend Couple' campaign became a huge PR event and increased sales by 37%
The launch campaign for Nescafé 'Hot when you want' was so successful the product was sold out in within 3 days.
Coca-Cola
The work we did for the classic brand helped give it a more contemporary feel and celebrate the brands association with summer.
Print and poster advertising for the classic coke contour bottle.
Share Size Coke
Share Size Coke Launch posters and TV sponsorship of 'Ant & Dec's Saturday Night Takeaway'.
Sponsorship Idents
Air Canada: Defy the ordinary.
Award-winning pan European campaign for Air Canada Business Class.
Motorola
Our work for motorola hi-lighted the features and design of their latest handsets.
Once upon a time V. was the smallest and sexiest mobile phone in the world. This campaign helped turn it into the must have phone of its day.
Print and poster advertising featured Jodie Kidd and clothes by Mathew Williamson, whose early shows were also sponsored by Motorola.
Before smartphones and mobile internet there was WAP... This ad was one of the top 10 Superbowl ads.
Before blackberry and i-phone, these ads for the earliest multi-purpose phones were aimed at teenagers.
Bacardi Rum: Welcome to the Latin Quarter.
The world's largest selling spirit needed to become more relevant to men. 'Welcome to the Latin Quarter' built on Bacardi's Cuban heritage and positioned it as the spirit for seriously good times. Vinnie Jones lent the brand a strong masculine image, but discovered that it was better to have fun than be cool. 'Welcome to the Latin Quarter' became the UK's most effective spirit's campaign.
Ice 50' TVC
Strong Arm 50' TVC
The final ad in the campaign saw a new and much less confrontational hero.
Print Campaigns focused on Bacardi's rich heritage.
